About

Branding / Packaging / Mobile

Roadside aims to extend the Starbucks brand name to a more mobile, and target specific audience of truck drivers. This extension includes amenities, food and drink, and other needs that cater more specifically to truck drivers, While still maintaining the Starbucks brand familiarity. The Roadside Mobile App allows truck drivers to find the nearest Roadside locations, purchase amenities, then pick them up at any Roadside location, as well as purchase media promos such as audio books.